Thursday, October 06, 2005

Billion phones and hundreds of models

This is old Nokia news already but I just wanted to make this simple calculus. After achieving the total sales of one billion phones with bit over four hundred phone models, we get 25 million phones as the average sales volume for one phone model. That is pretty nice total amount.

In the future, I suggest that we see this average figure to fall steadily, because the mobile market segments are more and more diverse and in order to have better market reach, one has to serve up more and more phone models and despite of mobile phone manufacturers’ efforts, sales volumes for one single mobile phone model will fall.


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