Wednesday, September 14, 2005

Improved forecasts at Nokia

Nokia lifted its earnings forecasts. Better results came from strong sales, cost control and one-time positive items.

Nokia spent heavily on N-series launch earlier this year. Marketing obviously shows in the sales figures and as they now haven’t burned money on advertising they seem to have better results. This situation will not last for long though. They need to improve their market share on all markets and push higher the average revenue per sold mobile phone.

For Nokia’s sake I hope that their enterprise services start to kick in. That is a field where it is easier to produce better return on investment, as there is minimal capital cost associated.


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