Thursday, September 15, 2005

Nokia Business Center business logic

More about Nokia’s push into mobile email services. This Business Week article goes deeper into the business logic behind Nokia’s decision. In a nutshell, Nokia sells lots of “corporate masses” phones that are now capable of emailing. Potential market for Nokia as the corporate mobile email provider is just massive.

Nokia Business Center business logic is geared towards encouraging companies to grab this chance to use their existing infrastructure. Service goes to the market in a CHEAP staircased pricing model. Every 400 users cost 2,200 dollars for the company that orders the service. Competition is going to be hit hard with this pricing scheme. Go and read the article it is very enlightening.


Post a Comment

<< Home