Monday, September 19, 2005

Nokia India co-branding

Heikki Norta, the senior vice-president at Nokia said that they are talking to major players in operator community in India. According to him the negotiations usually deal with topics like how operator name is going to show on packaging and actual mobile phones. Read more about the article over here.

Nokia is obviously under some stress to make amendments for mobile operators so that they can maintain their dominant role at this rapidly growing market. If mobile operators in India would switch their favored supplier to someone else, then Nokia’s market share would plummet. Operators in developing markets seem to have more bargaining power, probably because mobile phone manufacturers’ brands are not so strong yet.


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